O-Fold Essay Example for Free

O-Fold Essay 1. As a part of the management team, how would you handle distribution and marketing of the O-Fold? Within the text I really liked the 2nd and 3rd option of distribution, which was going an online route or advertising I travel magazines. Although the adverting in magazines option is appealing when it comes down to it I don’t think it would reach as many people as online distribution. I would chose to create a website and distribute the O-Fold product through there. Creating a website would be extremely cost effective. I believe there are even some sites you can use for free, such as weebly.com. However, this option is risky because marketing would have to be very effective in order to generate the business he is looking for. Since the cost of a website is low, he should consider advertising in travel magazines. He probably would not need large ad space, which would help with the cost. If he could get a small section in the Sky Mall magazine on aircrafts with the link to his website, that could be a rewarding starting point. Another option is advertising on other large online retail sites, such as Amazon.com who now gives consumers an option to purchase provides from other retailers by providing a link to that product on their site. 2. At what points should Alex consider bringing on additional management? What positions should he fill and in what order? Defend your answer. I am a supporter of Alex’ crawl-walk-run strategy. I think initially he should partner with his brother and begin to make the product together and sell online through a website he creates. This way he can get an idea of how he can proceed with next steps and be able to create a business plan to present to Anger investors. Once he can seal the investment funds he should bring on a sales and marketing manager. This is one of the most important positions in a company. Alex needs to have someone with experience in sales and marketing, especially not having experience himself. He’s already contemplating different options in this area; someone who has worked in this department can give him real examples of the outcomes and weigh in on the best decision for O-Fold. Next, after he gets an investment, he should go with the outsourcing route. He already had a connection to hire a barn full of employees. He will need to hire a manager to oversee the production of these employees, and also a Human Resources Manager since he will have employees. He cannot manage everything himself so a good candidate for the productions manager would be his brother since he should have a good understanding by then of how to produce the items. 3. What are some pricing strategies you would consider utilizing in order to get the O-Fold to market? Do you agree with Alex’s pricing point? I would consider giving a special price to first time customers, or a discount when purchasing more then one O-Fold at the early stages of marketing. Alex will want to be competitive and the first thing that customers probably look for is good deals. If he creates a website and is directing people there through advertising he should try to close the sale with a discount. An option would be first time users get free shipping, or $5 off shipping. Customers buying more then one could receive $5 off their second purchase. I like the 123 percent market with the outsourcing options at $12.50 However, that would only be beneficial at wholesale, so he should price his products per item at $25, and offer the discount for the first 100 customers. He does not need to advertise the part about it only being for the first 100 customers but he should price out shipping costs for 100 people or costs of giving discounts and set a budget for it.

Cults in our Midst :: Essays Papers

Cults in our Midst The book "Cults in our Midst", tells all about the problems of cults and what you should look for when trying to notice if someone is getting involved in a cult. It has many different ideas on what makes a cult and the problems that they put on our society. The interesting part of this book to our group was how it explained how cults use mind manipulation on people to get them to join a cult. It explains in a very efficient format how a cult goes about recruiting its members. The methods that cults use are not very ethical but the author does not approach the subject by choosing a side but instead lets the reader decide if what cults do is good or bad. I think that this was a good way to approach the reader because often times the author can sway his or her audience very easily by only stating the negative or positive side of a subject. I feel that the author had a very good hold on the subject and did a good job at bringing the information across a not a lot of opinions. I also got a lot of my information from a website. The website's address is www.factnet.org. It contained a lot of information on the use of mind control and cults. It had a lot of different ideas about approaches that cults took to entice members to join them. They had many useful links and information was put on the website in a manner that made it easy for you to find information on any area that you were interested in. They have a couple of paragraphs on each section that gives you a quick overview of the subject. If you would like to get more information on that subject matter they give you references and also links to other sites that would help you in your research.

Gandhi, King and Mandela: What Made Non-Violence Work?

All through history governments and empires have been overthrown or defeated primarily by the violence of those who oppose them. This violence was usually successful however, there have been several situations, when violence failed, that protesters have had to turn to other methods. Non-violent protesting never seemed to be the right course of action until the ideology of Mohandas Gandhi spread and influenced successful protests across the world. Non-violent methods were successfully used, most notably, by Mohandas Gandhi, Martin Luther King, Jr., and Nelson Mandela. Mohandas Gandhi’s methods not only led to India’s independence from Britain but also had victories over racial discrimination in South Africa. Gandhi saw, upon his return to India from South Africa, that Britain had run India’s people into poverty and subordination. Indians were not allowed to manufacture or own their own salt. This affected the poor population most because of how often they used salt. Gandhi began by writing to the English Governor in India describing his plan to â€Å"convert the British people through nonviolence and [to] make them see the wrong they have done to India† (Document 1). He felt that the â€Å"British rule [was] a curse†. Even though Gandhi spent a total of 2.338 days in prison, he â€Å"did not feel the slightest hesitation in entering the prisoner’s box† (Doc. 7). People followed Gandhi in his protests and many followed him into jail feeling â€Å"firm in [their] resolution of passing [their] terms in jail in perfect happiness and peace† (Doc. 7). While he was in jail, Mme. Naidu, an Indian poetess, filled in his position in leading protests. She encouraged the protesters by reiterating that â€Å"[they] must not use any violence†¦ [they would] be beaten but [they] must not resist†¦not even raise a hand to ward off blows† (Doc. 4). The author felt that â€Å"the western mind finds it difficult to grasp the idea of nonresistance†, but this was not the case. Just 25 years later Martin Luther King, Jr. found his own kind of victory using Gandhi’s techniques. King began his career of peaceful protests as a follower, not a leader. In 1960, he â€Å"toke part in the lunch counter sit-ins† in order to â€Å"bring the whole issue of racial injustice under the scrutiny of the conscience of Atlanta† (Doc 2). King hoped to help not just the African-American population but the white population as well. By 1963, King had been chosen as head of the Southern Christian Leadership Conference which sought to aid in the efforts to put an end to segregation. He accepted â€Å"volunteers to serve in [their] non-violent army† knowing that they would have to â€Å"accept and endure violence without retaliating† (Doc. 5). Their will to fight was from â€Å"the conviction that [they] were right†. King’s followers were so empowered that, for their participation in the Montgomery bus boycott, â€Å"people had rushed down to get arrested†¦ [they] were now proud to be arrested for the cause of freedom† (Doc. 8). King got white and blacks to work together for the â€Å"March on Washington for Jobs and Freedom† (Doc. 11). He wanted them to ‘b able to sit down together at a table of brotherhood†. Nelson Mandela used the same â€Å"Gandhian principles of nonviolence†¦that seeks to conquer through conversion† (Doc. 3). He lived under the strict laws of apartheid that separated the white Dutchmen from the native African population. In similar circumstances as M.L. King, Mandela supported the same acts of nonviolence in order to gain rights for South Africans. He knew that â€Å"attempts at violence†¦would be devastatingly crushed† under the power of the state. At his protests in Johannesburg in 1952, he knew that â€Å"the authorities would seek to intimidate, imprison, and perhaps attack [them]† (Doc. 6) however, like Gandhi, he encouraged the volunteers not to retaliate. Mandela spent 26 years and 8 months in jail as punishment for his protesting however, he felt that â€Å"no sacrifice was too great in the struggle for freedom† (Doc. 9). He spent time in jail with other protesters that all felt that â€Å"whatever sentences [they] received, even the death sentence†¦ [their] deaths would not be in vain† (Doc. 9). Freedom for the South African people from apartheid finally came in 1993. To Mandela this was not just the freedom of his people but â€Å"the freedom of all people, black and white† (Doc. 12). â€Å"South Africa’s New Democracy† rose after years of continuous nonviolence from the populace. Gandhi, King, and Mandela each fought for their causes with a method that was very rarely used but even less rarely successful. Their efforts at peaceful protest without retaliation to attacks were successful in overthrowing trans-continental rule and ending segregation of races. Gandhi transformed the idea of non-violence into a way to fight for freedom and justice which would ultimately end in success and peace.

Essay on Social Networking Sites - 1624 Words

Essay on Social Networking Sites Social networking sites peaked the year 2007. These sites encouraged online social connections. Early sites such as SixDegrees.com and Friendster allowed people to manage a list of friends. One drawback to these sites was that they did not offer users the ability to publish content like blogs. Social networking sites begin with a group of founders sending out messages to friends to join the network. In turn the friends send out messages to their friends, and the network grows. When members join the network, they create a profile. Depending on the site, users can customize their profile to reflect their interests. They also begin to have contact with friends, acquaintances, and strangers. Founded in 2002,†¦show more content†¦The Web site had become the giant among social networking sites. It was the most trafficked site on the Internet. MySpaces influence traveled outside of the United States. The company built a local presence in over twenty international territories. MySpace could be found in places such as the United Kingdom, Japan, Australia, and Latin America. In a few short years, MySpace had become a worldwide cultural phenomenon. SOCIAL NETWORKING BEYOND MYSPACE The success of MySpace in the social networking arena spurred the development and redesign of many other online social networks. Some sites appealed to a general audience. Others, such as Black Planet, LinkedIn, and MyChurch, sought to serve a niche market. Facebook was one site that emerged as an alternative to MySpace. In February 2004 Harvard student Mark Zuckerberg launched Facebook. The site began as a closed network for college students. Closed networks only allow users to join if they meet certain criteria. In contrast, sites such as MySpace and Friendster were open social networking sites. Anyone could sign up for an account. Open and closed social networks have advantages and disadvantages. Open networks foster interaction between adults and teens. Parents can check up on their teens profile and decide if they are comfortable with their childs online image. On the other hand, open access means that profiles are completely public and can attract unwanted attention. Closed networks are generallyShow MoreRelatedThe Strength of Social Networking Sites Essay1476 Words   |  6 PagesCommunicating in today’s society has become a lot easier with social networking sites allowing us to communicate with people through technological devices. Facebook, being one of many social networking sites, allows people to connect with friends and family in our surroundings and across the seas. Originally, Facebook was started in a Harvard dorm room in 2003 by one of its students, Mark Zuckerburg. 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Blogging, or keeping an onlineRead MoreUtilizing Online Social Networking Sites Essay1111 Words   |  5 PagesSocial Networking Business and Human Services organizations all over the world try to look for different ways to improve and be successful. One of the ways organizations have been able to maintain success is by networking and linking themselves with similar organizations. A website that provides organizations with this type of networking is LinkedIn. In week two I was given the task to research and understand why such sites as LinkedIn help human service organizations stay connected with theirRead MoreEssay about Dangers of Social Networking Sites916 Words   |  4 PagesIs the current craze of these ubiquitous social networking sites becoming too much to handle? Some say yes, others might disagree. Social networking was created to connect friends and family together. Now, many predators use sites such as Facebook or Myspace to find their prey. This is the source of what parents are stressing about to their children. While many who use social media are enjoying meeting new people, they are also becoming distant from contact with real people and they are involvedRead MoreEssay about Effects of Social Networking Sites730 Words   |  3 PagesEffects of Social Networking Sites The implementation of social networking sites has changed how the average person communicates with others. Studies show that the average person spends at least nine hours a week surfing and posting on social network sites (http://socialnetworking.procon.org/). In fact, using social networking sites has not only improved our communication skills, but has had a negative impact as well. One of the many pros and cons to communicating on a networking site is the ability