Tesla electrical car Essay Example | Topics and Well Written Essays - 1750 words

Tesla electrical car - Essay Example This essay will focus on the marketing method for a special product of the famous automobile company named Tesla Motors Inc (Marchionne, 2009). Product Identification The company of Tesla primarily engages in the production and sales of hybrid or electric cars. The researcher would introduce the brief marketing strategy of the Model S electric car for the company. This car is basically an electric car with seven seats manufactured by the company. The car is characterized with a rigid body structure. The weight proportion distributed in the car is 50-50. It is claimed that this car has a low centre of gravity. The company claims that the features of the car qualify it to be an efficient sports car. However, the external appearance of the car looks like a top class Sedan (Teslamotors, 2013). Figure 1: Model S (Source: Teslamotors, 2013) It is claimed by the company that the acceleration of the car is instantaneous owing to the inbuilt power train technology used for manufacturing the c ar. The form of energy used in the car is gasoline. The car also has a multilink suspension system that provides complete comfort to the users. The smooth power steering of the car is found to react automatically to any changes in the driving conditions (Teslamotors, 2013). Target Market The above context clearly shows that the Model S of Tesla is an efficient car that is well equipped with a lot of advanced technical features. However, while formulating its product marketing (Model S), the company needs to strategically focus on the target customers. All the marketing activities would be then formulated on the basis of the needs and preferences of the consumers. Market Opportunities After the emergence of globalization in 1990, the developing economies in the world have significantly grown up by enjoying the benefits of industrial revolution in the developed economies. The company through its marketing strategies should grasp the growing market demand in the emerging economies of t he world. It is found that the countries like, Russia, India, China and Brazil, are enjoying the fruits of economic development in the form of rise in their per capita income levels. The rise in per person income has increased the level of luxurious demand that is created by the individuals in these economies. The Tesla company must try to grasp the growing market demand of individuals in these economies (Mom, 2004). Today, the consumers are highly conscious about the protection and preservation of environment. This is the reason due to which the electric vehicles are now on high demand in the market. Model S of Tesla comprises of all the good features that a modern electric car should possess. Thus, the growing market demand of the electric cars provides an excellent opportunity for the company to sell its desired product in the market. Rather, the degree of urbanization in countries across the globe is improving and has significantly increased the demand for cars in the market. Th e gross revenue generated by the entire automobile industry has increased in the last few years. So, the rising living standards of the individuals, growing consciousness about environmental protection and the booming aggregate demand in the automobile industry are the primary market opportunities for Tesla’