Business Plan For Online Shoe Shop Marketing Essay

Business Plan For Online app arl Shop Marketing EssayToday, in that location be umteen an(prenominal) c hatfulhe companies that sell their produce with electronic network web site. The client john have frequently type of situation and stern pick varieties of a la mode(p) app bel behavior on the electronic network.In this depute, I pass on perplex some model bladesite to show me some ideas on the arrangement for the revolutionary-fangled special tog sack upsite. The smack website leave behind be explained in details.The prolonging are lead websites that I have found in the Internet.http//www.mbt- garbcom.com/ABCDEFFigure 1. (mbt- positioncom.com)supra figure shget tot for each one(prenominal)y the MBT station shown on this website are much cheaper with a guaranteed persona, t here(predicate) is no minimum order, and you backside enjoy a wholesale price still when you order genius crossroad. If you would comparable to put a large order, there is likewise more than discount base on the wholesale price. MBT Online tog promises the good depart 100% satisfy you. alone the products here base be buffeted within 7 days aft(prenominal) you receiving them. But the products usher come to the fore non be returned in utilise assure unless defectives which are the manufacturers-responsibility are found. The MBT Online garments pull up stakesing be shipped within 3 days after receiving your payment. You cornerstone depart your order within 24 hours after your order.MAIN LINKSThese are affaires that connect customers to each of import page of the website. stem foliateThis is about the web home page display in the immense human body to trace online customer to view this website.New ProductThis is one of the product that customer move imagine how freshly MBT habilitate are design in a la mode(p) version and trendy.Shopping Cart customers are all(a)ow ford a shopping list when shopping with this websiteMy Acc ountThis Website likewise provides a special form for customers to frame accounts on MBT Sports habilitates, you impart be qualified to shop faster, push data on the status of your order and whitethorn review the orders you have previously made.Contact UsThis Website also provides a special space for customers to tinct the federation by writing a few ex conspireions on the form provided.PRODUCTSThis site is where customer dejection require care one of the latest models of the sport shoes advertised in this websiteADVERTISEMENTThis plot is an advertisement for the theatrical map of shoes, it is a motto utilise by these comp whatever to promote their products. Walking in MBTs, Walking in conventional shoes and Revolution begins in the sole.CATEGORIESCustomers tolerate also find their favorite shoes in here, such like-2010 MBT new modal valueMBT Sandle shoesOspop shoesMBT effortless shoes for handssMBT Sport shoes for WomensMBT Casual shoes for WomensAir max shoes f or MensAir max shoes for WomensSPECIAL OFFERThis newsworthinesspaper column advertised special maintain for the latest model and style of the shoes.PRODUCTThis is the site where customer can see a lot of the latest models of the sport shoes advertised in this website with special price.http//www.schuh.co.uk/ACBDEFGFigure 2. (Schuh.co.uk)Above figure demo another archetype of website, Schuh is born in North Bridge Arcade, Edinburgh since1981, its early Glasgow Store opens in Gordon Street in 1993, and its caused a sensation bringing color and soma to the footwear fashion scene in the City until now theyve dolled up their Birmingham Bullring and Belfast stores and relocated their Newcastle Eldon Square branch to the swanky new condense extension. Schuh is the Best Multichannel Retailer at the Drapers retail awards and Footwear Retailer of the yr and Multiple Footwear Retailer of the Year at the Drapers Footwear awards 2010. companion LOGOThis is the connections logo, once it clicked its go to home page.CUSTOMERS CORNERThis corner is for customer use together with association contact number.MAIN LINKSThese are the main linkups provided for customer to go directly to the main pages of this website. The web provides 7 antithetic linksWomenThis link provides types and brands of the women shoes where the customers can subscribe it.MenIn this link, the customers can lookup distinct types and brands of the men shoes.BrandsThis link provides all women and men brands shoes from a to z brands shoes.JuniorThis link is for kids shoe either boys or girls.BagsThis link is provides the products such as shoes bags and shoes cares.SaleThis link is special for selling men and women shoes at reduced prices. It also provides categories for customers to choose and admit on what they command from type, size and color.HelpThis link solelyton provide an patron go that customers might have ask such as customer dish ups, vestige my order, check my gift card sense o f equilibrium, speech info, returns constitution, size guides, FAQs and care maintenances.PROMOTIONSThis ad campaign is the latest shoes at a discounted rate of divert at all times.ADVITESMENTThis website ordain never drop out to preach the new products to its customers, especially the pattern that has not been in previous advertising. expire NEWSThis website also provides space for customers on the latest news items issued by the fraternity.INFORMATIONThis room is where customers can reveal about this company. Customers can also ask any questions about ordering, shipping, and discerned the history of the company.http//www.shoes.co.uk/ABGECDFHFigure 3. (shoes.co.uk)Above figure showing another truthful of website, this website nicely design to desexualise attraction to all customers to buy the product on the web.Main cogitateThese are links that connect customers to all main page of the website.Home PageThis is about the web home page display in the great design to attract online customer to view this website.WomenThis link provides types and brands of the women shoes where the customers can choose it.MenIn this link, the customers can chase different types and brands of the men shoes such likeFashionComfort and unequivocalSport and SkateOutdoor and HikingMens SlippersMens AccessoriesSchool and CollegeKidsThis link displays a lot of shoes to children with various types, fishion, styles and the latest styles and great for boys and girls.BrandThis link displays a lot of mutation in the world famous brand shoes. Customers but choose the brand which is popular and in demand. Among others, such as Alegria, * art, Azor LA MODE, BAMBOO, Bose, Ben Sherman, Blink, and many more.DepartmentAt this link, customers can access what is requested by a fast and easy way, the department offers trio such departments, Women, Men and Kids department.SaleThis link displays and promotes various types of shoes with the lowest prices and the biggest discounts promised.Co llectionsThis column shows the variety of famous brand shoes it is a collection provided by the company to its customers loved ones. Customers can also see the brand of shoes they like.DepartmentsThis column created in the webpage which can links to each department such as Women, Man and Kids department and displays a lot of latest fashions and styles of verities type of shoes in side there.PromotionsIn this column display promotions advertisement for this month, a lot of discount for all items daily.Shop by BrandIn this website customers also can find their favorites shoes in this column by clicking the brand cognomens displayed. intelligence activity blogThis is Shoe communicate, It invert News from the UKs best online Shoe Shop. In this side customer also can see up construed latest version of shoe styles and fashions.Members AreaCustomer can win 100 in Shoes every month by signing up to the news allowter.CollectionsThis column, the customer can see the shoes collections and t heir verities prizes and promotions.CONCLUSIONSI have completed my Task 1 and have found these three different views of sites that specialized in online selling shoes. It would be useful for me as a guide in designing the website for Special Shoes for the real season.Currently, the few outstanding new ideas and old merge into one unequalled design, simple and seasonal tastes of consumers.Various fashions and styles for elderly, youth, teens and children in particular create the need for fulfilling their tastes with competitive prices, allowing consumers take the time to surf the web and shop online at any time, because the shop opens 24 hours a day.Through these websites, consumers will also be sufficient to(p) to get great discounts, special gifts from the famous shoe company and enjoy fabulous deals. depute 2 PROJECT jut out assess 3 POWER POINT DOCUMENTATIONInfrastructure limitations condescension infrastructure limitations in the Pacific, the target markets in nonplus ed countries are apt(predicate) to be Internet users.Start smallIf unsure, start small. An existing website befriends develop capacity to interact with customers and measure web potential.Lobby Government for trenchant IT Strategy.Lobby Government for effective IT Strategy that develops infrastructure and builds local capacity. conscious of channel conflictChannel conflict will not go away by itself, it require active management. on that point are many positive examples today such as multichannel strategies.thank YouThank you and I hope this presentation can lead the business to success.TASK 4- MARKETING PLANIn this task, I will prepare a brief market invent for special shoes with some sample activities that can be done to promote new e-commerce service. Marketing plan is to assist in the promotion of special shoes E-commerce Services and give them a brief idea on how to promote it to a wider market.There are many activities that can be done to promote the website. We can put a few advertisements in different media to promote the website, as an example, we can bemuse advertisements through newspapers, television, radio, posters, banners, face book, twitter, e-mail, blogs and much more.Despite the many ways that can be used for advertising through the movie, but I see the use Youtube.com as blatant advertising strength of the best video so far. This is because membership of the millions of YouTube highly beneficial to your video advertising.Implementation of the various ways to promote the website to reinforce the existing customers is to make a variety of activities in it. We can tell the latest news and activities via e-mail by deputeing a brochure, newsletter or through social networks like Face Book, Twitter, radio and TV advertisements.To attract new potential customers we have a range of activities and events of interest and gifts to be prone to potential new customers solely to promote e-commerce services. We can publish advertisements in loc al newspapers to enroll the website portion out there. We can also issue a set of pamphlets on special shoe shop as call down the website compensatees to be distributed to the shops or to the public. We can also use banner advertisements on other websites, but we essential(prenominal) get prior permission from the owner of the website. Similarly, the bulletin board signs therefore, we can place our banner advertisements on all those billboards.In addition, we can diversify the latest designs and images to be loaded into the website, Blog and the social networking site in this way we will be fit to attract customers to our website. There we will show our company public figure and address to assuage our customers to browse and visit our shoe shop.By participating in the social networks, it can ontogeny the networks list so that we can advisedly promote new services in e-commerce. But do not forget to set the face book or Twitter as a business site, so citizenry can add to or they can just simply click the button like and we can have lots of friends list. By doing this activity, we can promote new services. maybe what is called a reckon railway locomotive optimization is a way to get subscribers to your blog or website from search engines to identify some specific way. many an(prenominal) articles written about this and quite interestd to be applied into your web page. But in pursuit of the highest ranking position in search engines, sometimes we over-optimize your blog or website so we can show as overly optimized. Perhaps the following points will make your blog or website we are considered over OptimizeRepeating several times the main key dustup in the content of our web site to development the key word density.Using keywords in bold or italic writing repeatedly in the articles are written.Placing the reference is not related to the other pages in our blog or website.Select a blog that has links do follow we put our comments, so we had the op portunity to enhance our position in the blog search engine. Besides, we have the opportunity to add subscribers at our website.This tactics may be effective in the short term to increase the highest ranking, but it will not last long. Sooner or ulterior the search engine robot will be able to reveal this and when this happens its promising to be significantly affected. Thus the best place to follow the basic meanssearch engine optimization without excess.Another type of promotional activities is offline activities. much(prenominal) as publishing advertisements in certain newspapers, to display banner advertisements on billboards, and distribute brochures or flyers at the store or to the public, include the address of your store site would have many opportunities to get more potential customers. Follow the events gathering bloggers and make as many acquaintances. Merchandise s tool and share your website, or to share things of interest-free. Write articles to the media and ask them to list your web address Include your web address on your business card, if you are the seminar speaker, say the lay down and address of your web site. If you have a obtain to speak in more general says the elevate and address of your web siteAnother no less effectiveness way is to introduce addresses into the yellow pages directory, draw a map that shows where the location of your store. In this way, subscribers would chain reactor rushed to your store.Special shoes may use tuition undisturbed from visitors to the website for further marketing activities. With this randomness collected, companies can use the information to create new value for subscribers. The new value for subscribers is as offering schoolmaster subscribers history online reservations, reserve under the previous purchase and display the latest information on products in which subscribers may be interested.In addition, if the shoe stores to a special e-commerce service provider succeed, they essentia l involve all approaches as enabling potential customers to find information easily and line up the depth and nature of the information. With this approach may encourage subscribers to buy. Special Shoe Stores must detect and check the behavior of subscribers or visitors that they can use the information to provide customized, value-added digital products and services in their websites. Special Shoe Stores need to use technology-enabled relationship management tools so they can increase their contact with subscribers to succeed.Online chiropody services to assist in promoting the new site. This is due(p) to online services can help subscriber on how they can select the right shoe for them to buy. Especially when the shoe stores are advertised, either through online or offline promotional activities, subscriber may be interested in by the advertising that display on foot care services. It can make subscriber want to know about the shoes they should wear. This service may attract po tential new subscriber, it can promote the services of Special Shoe Store e-commerce. inferenceBased on a strategic marketing plan to promote new e-commerce is not so difficult. As long as we understand the business consequences of this in detail, at least we should know our finances.Although there are so many types of advertisement, if we do not have passable experience about the right marketing plan and finance is limited, so we cannot do any advertisement. With extensive knowledge of planning and marketing plan and financial strength, I believe, with the ingenuity of this plan it may help us to promote our website. So we can easily select specific advertisement with creativity and advertising information. Therefore, a burnished plan really gives ecstasy to customers and shop owners themselves. (1,173 words)ListenRead phoneticallyTASK 5 LOCATING E-COMMERCE SITE entrywayAs we have discussed in the previous task, one way to ensure that the new e-commerce site can be quickly and easily found by prospective customers is by making sure the search engine will be able to find it and place it as the top of the search publication. In this task, I am going to explain more on this topic.Basically, a search engine is a software program that searches for sites based on the words that you designate as search terms. Search engines look through their own databases of information in order to find what it is that you are looking for. Wendy Bos salubrious, (2011) http//websearch.about.com/od/enginesanddirectories/a/searchengine.htmThe search engine placement conceptBefore we take a look at the importance of the search engine positioning, let me discuss about the meaning of the search engine positioning first.The first step is done by an internet browser to find any information on the internet is to type keyword or keyword into the Google search bar. If they press enter, all the articles in the web of the great power in search engines, which contain the keyword in the t ype of internet browsers today, will appear in the result. Keyword articles and is an valuable partner in the internet marketing.The importance of search engine positioningThe search engine positioning for your website in the search engine result is very important because internet browsers are really hungry for information, or information contained in the various fields. Therefore, to provide information or information in the article is one of the most effective ways to attract visitors to our business web.Among the reasons why the article became a key marketing methods used by experts and specialists is the first internet marketer. Our website will be in the index in a short time in the search engines. When we send the articles on our products or services to the article directories, spider, crawler, boat from a search engine will immediately visit our article and scan each item, pictures, links, words, paragraphs and what characters are there in our article identify the title, cat egory, class, keyword, etc.. Then the information will be brought back to the search engine databases for the index to facilitate looking through the internet browser key word search.3 suggestions on sensible knowledge domain namesDomain name is the infrastructure of this website access to the Internet. When the search engine locates the website, it will search for the domain name first. A good domain name for the page can help this address. Choose a domain name with the host in particular, should counselling on the image and quality. Search Engine Optimization laid a strong foundation for the implementation. If pile see the domain name, they would know the company since the name is representing the business. If the domain is simple and draw, it will be easier to remember.In this task I like to propose some domain names, which are good, simple and easy to remember such aswww.Specialshoe.comBy using this name public would respond quickly about our company. The name also has a c onnection with the companys brand. The name of the company may be strong enough to get potential customers. I believe other company may not use the same name.www.Shoeassorted.comThese names have the potential to be brought forward. The words are very simple and easily remembered by the people who are surfing the Internet. This name also seems to reflect the diversity of products that people are very excited to find out. But most likely this name has been used by other companies from other countries makes the opportunity to progress new customers is very thin.www.Shoeexecutive.comThis is also the best name we could use. The name is get hold of for companies and communities can be attracted. As the two domain names that are very simple and easy to find.The most appropriate domain nameWe recommend using the www.Specialshoe.com the most appropriate name for the page Special Online Shoes Store, because-Since the domain name is the same as the name of the store, please can just guess th e name of the website.Character is not too long, relatively simple to remember.Domain name can assist in locating site for potential customerJust like when we choose name for a shop, website name also has to be chosen carefully because its important to be clear and concise about the services that you offer to avoid confusion. The reasons are twofold. Firstly, if potential customers know what they are getting they will be more likely to buy a service from you and hopefully become one of your loyal customers. Secondly, the search method of the search engine will prioritized the domain name. Hence, with the good name, the website will be easier to be found. codaWith an understanding of search engine rankings and the importance of the right domain name and is also important to provide the best possible service to you and you will minimize the level of complaints. Remember to build your business that the companys warehouses are here to help you on the road to success. The non-geographic users instruction to help your company to provide National and feels professional, even when you are just starting. We can provide you with your domain names and web sites designed with both the contact page. This page contains the contact form to allow customers to send e-mail automatically with ease and speed. line sure you answer quickly to meet the needs of your customers and develop a loyal customer base. Established well with it, letterhead and other items of identity will help your company provides a professional atmosphere and attract customers. each these elements are part of customer service. (932 words)TASK 6- EFFECTIVE SUPPLY chemical chain MANAGEMENT SYSTEMIntroductionIn this task, we will explain the different supplement chain management system that can effectively help to ensure that customers e-commerce web site is provided with a high level of service.The product feed in includes the movement of goods from a supplier to a customer, as well as any customer retu rns or service needs. The information flow involves transmitting orders and updating the status of delivery.Services designed to meet the needs of each supply chain relationships. From buy to issue directions to the door delivery of goods to customers, supply chain management services also allows for lower cost and provide a real service to customers and can be expected. introduce deliveriesSettings for your goods transport and logistics, so it sent the right way, play an important role in selling our products to customers.Customers receive a confirmation after purchasing the product. They are given directly to their code number to track the journeying of their products until the product arrives to the customer.With this, customers will not feel cheated and are not timid to deal with the company but will continue to subscribe to our company as a regular customer. Not only due to the satisfaction felt by customers, but will recommend our company to new potential customers.Stock le velsEnsure and monitor stock levels are adequate but not too much because the products are feared to be out of date and we need to make new reservations when the stock began to decline after we make an inventory of the forecast calculation of that appropriate.By doing these activities the customer will feel more confident and believe in the strength of our company and become loyal customers as their demands meet.Demand fluctuationTotal supply and demand affect prices, because if demand is rising while supply clay more or less, there will be a shortfall of goods, if other factors are considered fixed, the scarcity of goods would lead to higher prices, or other the price will be cheaper.Fluctuations in prices will be influenced by supply and demand, while demand and supply is influenced by purchasing power, accompaniment products, customer tastes, and so forth. Price fluctuations will have a balance point for the interaction between supply and demand.Quality of the ProductsProduct quality must be very satisfying to follow customers tastes of what they have purchased. Products must be in good condition during the course of transmission. Products must line up to what the customer purchase, especially in color, size and style they want. When customers receive the products ordered, it must be in perfect quality and no damage at all. Make sure customers are satisfied with what is in receipt.Product power pointDetail about the product on the website must be clear and easy for customers to get a description of the products they want to buy. Product information on the website should not has mistakes in it to prevent from customers not satisfy with the product they purchase. This website should identify key information such as prices of products, materials that the shoe are made from, some sizes have also been pervasive, special colors and, if necessary, freight can also be included in the product information.ConclusionThe conclusion of this task is the business ow ner needs to understand the tail fin ways of supply chain management to ensure that e-commerce new site is provided with a great level of service for customer. With all these explanations the company will get an idea of how to manage the business more efficient and more organized. Lastly e-commerce has brought a new dimension in the shoes perseverance and when these concepts can help to facilitate all parties involved, including suppliers, consultants and others in which any dealing between them can be done online. I hope all this explanation has met with the aim of job 6.TASK 7- RETURN POLICYIntroduction and the objective of Task 7In this task I would like to explain about return policy that you may return any item purchased on our website. Shoes must be returned in their original boxes, but the shoe boxes cannot be marked by shipping labels. pending inspection, a give back will be issued to you using the following policyReturn PolicyCircumstances in which purchased shoes are al lowed to be returnedThe size is not fitThe product is not in a good condition such as, no shoelace hole on one of the shoe.Received the wrong item.Exchange PolicyItems only can be return within 7 days from receipt of goods.Customer required to fill in the formFilled form must send to service department and they will respond within 3 days.RMA will be emailed to the customer, customer have to print it.The RMA must be placed outside the return packageGoods must be genuine within 7 business days after the response with RMAIf the price of the new pair is different, we will refund or bear down ond the especial(a) to the customerGoods sent for exchange are advised to be insured.All goods received must met the return conditionRefund PolicyThe touch on is the same as exchange policyRefund process will take around 2 weeks time.Condition the shoe must be returnedItem must be unworn and still in original conditionReturn in original box. Make sure dont tape and dont create verbally on the b ox.Received within 7 days from invoice dateRequire an original sales invoice in order to process any returnResponsible for paying the postal chargeFor refund of goods, customer must arrange and pay the return shipping chargeFor exchange of goods, customer must arrange and pay the return and new product shipping chargeUnauthorized merchandise will be sent back at customers expense.ConclusionIn this task showing the rules and regulation of return and refund policy in which the customer has to follow. This return policy shall be included in the e-commerce site to let the customer understand the terms and conditions.(378 words)